Most users nowadays access websites and web application on their mobile devices. But a number of studies suggest users spend a larger percentage of digital media time on mobile apps than mobile websites. Hence, the developers can no longer keep visitors engaged and persuade them to come back by building mobile-friendly and responsive web applications. They have to make the website compete with mobile apps by delivering optimal user experience across varied devices, operating systems, and browsers. Also, they must implement a number of tips and tricks to improve the web application’s user experience.
Most developers nowadays adopt responsive web design to make the website look good on both computers and mobile devices with a single code base. But the developers can no longer improve user experience and engagement by making the web application deliver the native mobile app-like user experience. Google recommends developers to build progressive web apps that deliver native app-like user experience despite being developed with web technologies. In addition to being installable, progressive web apps also keep users engaged by leveraging web push notifications.
Many tech bloggers describe chatbots as the future of web development. Likewise, many market analysts believe that chatbots have the potential to make mobile apps obsolete in the long run. Many websites already leverage chatbots as conversational agents to interact with visitors without any human intervention. Despite being designed as web-based applications, the chatbots simulate human-like interaction and conversation by leveraging natural language processing (NLP) and voice recognition systems. In addition to replacing customer support executives, the chatbots help users to resolve common issues or answer certain questions proactively. The web developers can easily make the web application outperform mobile apps by creating chatbots according to specific business needs.
In addition to outperforming mobile apps, the developers also need to focus on making the web application deliver optimal user experience in the long run. The developers cannot keep the web application popular and relevant in the long run without monitoring and be adopting emerging trends. Some of these latest trends in web application development even have the potential to transform web application development completely. For instance, Blockchain technology is all set to transform e-commerce application development by facilitating secured and distributed data storage. Likewise, the developers can build next generation websites and web applications by leveraging emerging technologies like artificial intelligence (AI), augmented reality (AR), and virtual reality (VR). The developers can adopt these emerging trends as early as possible to make web applications deliver outstanding user experience and stand out in the crowd.
On the whole, the developers must implement a number of tips and tricks to shape the future of web applications compete with mobile apps. But they must remember that the user experience of the same web application differs across devices, platforms, and browsers. Hence, they must perform elaborate web application testing to detect and repair the bugs and issues impacting the user experience. They can even automate the web application testing process to speed up testing activities and obtain accurate test results.