It is beyond doubt that Personalization adds real value to the customer engagement, in fact,around 30% page views on Amazon are from recommendations. But the question then is, why doesn’t everyone implement it and more importantly, why is it so hard to achieve good results. The problem is multi-faceted...
Trends in the fashion industry are driven by customer flickering behavior. Change is the only constant in this field. Other than consumer expectations, fashion is also largely impacted by numerous cultural, seasonal, geographical, and social events. However, the world has come together because of the internet. Fashion...
Like in the case of most industries, retail too, is being driven forth and ahead with data. Keeping up with the increasing demands and expectations of customers is no easy feat. However, utilizing traces of data that consumers leave behind, retailers have actually succeeded in delivering exceptional customer service...
Roaring magnanimously, artificial intelligence has emerged as one of the most widely used technologies in every industry today. Looking at the graph below, it is clear that artificial intelligence has established a strong foothold in supply chain management as well. In fact, AI in the supply chain comes at...
Retail is one of the strongest and fastest-growing industries worldwide. 2019 onwards it will further pick up the pace and witness a glorious data-driven transformation. If you take a look at the statistics, the global retail industry is expected to register a CAGR of 5.3% between 2018 to 2023....
As seen in Part 1, Forecasting is an important part of the demand planning strategy. Human beings have been cognizant of the importance of forecasting since time immemorial. We have forecasted weather patterns to understand mother nature to become an agrarian community from hunters and gatherers. While the...
