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Mobile App Development Trends

Mobile App Development Trends 2018
September 25, 2018
By Blue Pi
Reading Time: 4 minutes

The usage statistics posted on several websites depict that mobile apps nowadays account for over 70% digital media times. But users spend more than 50% of their digital media time in their top five apps. Also, one in four users abandons a mobile app after only one use. Hence, developers have to explore ways to boost user experience to keep their mobile apps popular and profitable in the long run.

They can boost user engagement and prevent user abandonment by improving the mobile apps’ functionality, performance, usability, security, and accessibility. However, the developers must adopt the emerging mobile app development trends early to make the applications deliver the optimal user experience. They can further implement the latest mobile app development trends to make the mobile app stand out in the crowd.

Crucial Mobile App Development Trends to Look for in 2018

Internet of Things

A number of studies suggest that the worldwide installed base of the Internet of Things (IoT) connected devices will exceed 30 billion by 2020. The machine-to-machine (M2M) communication facilitated by IoT will soon make devices talk to each other through embedded sensors. The developers will be required to build new apps and upgrade existing apps to take advantage of M2M communication. The enterprises will need next-generation mobile apps that interact seamlessly with IoT devices and applications. The developers will also be required to launch apps run smoothly on both mobile and IoT devices.

Cloud-based Apps

Within a short amount of time, cloud technologies have transformed mobile app development by enabling developers to build, test, and deploy mobile apps without building and maintaining on-premise IT infrastructure. A number of studies even suggest a rapid increase in mobile cloud traffic. The developers will soon build cloud-based mobile apps that facilitate storing and sharing of data without increasing hosting and hardware expenses. The users can access the cloud-based mobile apps seamlessly without downloading online resources. But the developers still need to focus on keeping the mobile apps and user data secured in the cloud.

AI and Machine Learning

The artificial intelligence and machine learning technologies enable enterprises to automate their business processes and operations optimally by based on data collected from various sources. The enterprises will need customized mobile apps to analyze large datasets, understand complex patterns, and gain actionable insights. For instance, healthcare providers will build custom healthcare mobile apps to enable physicians to plan treatment and provide medication based on real-time health data.

Augmented and Virtual Reality

Both virtual reality (VR) and augmented reality (AR) have already started transforming the development of gaming and entertainment apps. Many developers nowadays leverage AR to create mobile apps that provide interesting information about specific places while enabling users to view them in the real world. At the same time, VR enables developers to build mobile apps that enable users to move around and explore the places. The developers will soon be required to build AR or VR apps based on the varied requirements of enterprises from retail, entertainment, healthcare, and engineering industries.


Blockchain is no longer considered as the technology driving cryptocurrencies like bitcoin. Enterprises from varied industries have already started exploring ways to leverage blockchain as a distributed, secured, and unalterable digital ledger. A number of developers have already launched blockchain-based mobile apps to facilitate cryptocurrency transactions. But the developers will soon explore ways to protect the mobile app from targeted security attacks, keep user data secure, and manage financial transactions by eliminating data tampering.

Android Instant Apps

Google enables enterprises to bridge the gap between websites and native mobile apps by launching Android Instant Apps. The users can access Android Instant apps without downloading and installing. They can launch these apps through browsers just like conventional websites. But the Android Instant Apps are still effective in keeping users engaged by delivering native app-like user experience. At present, users do not have the option to choose from a large number of Android Instant Apps. But enterprises will soon complement native Android mobile apps with Android Instant Apps.

Enterprise Features

Each new version of iOS and Android comes with new features to replace desktop and laptop computers. Most enterprises nowadays allow employees to bring and use their own devices for professional purposes. The growing adoption of BYOD policy will lead to the development of customized and feature-rich enterprise mobile apps. The enterprises will build customize mobile apps to automate their business processes and operations. Also, they will enable users to access corporate data through authorized mobile apps. Hence, the developers will soon build next-generation enterprise mobile apps based on varied business requirements and emphasize on information security.

On-demand Service Apps

The on-demand service apps have completely changed the way modern users access and consume services. Many users nowadays use the on-demand service apps installed on their smartphone or tablet to avail a wide range of services – food delivery, taxi service, laundry service and house cleaning – in a few minutes. The massive popularity of on-demand mobile apps will encourage both individual professionals and enterprises to bring a new set of services – fitness and healthcare – to cater to the varied needs of modern consumers.

Compatibility with Wearable Apps

The growing popularity of wearable devices will make it essential for developers to build apps that run on both mobile devices and wearables. The developers further need to explore ways to enable users to switch from the mobile app to the wearable app instantaneously and smoothly. They even need to facilitate real-time communication between the mobile and wearable versions of the same app by leveraging IoT, AI, and AR. At the same time, they need to ensure that the mobile apps recognize and respond to a different set of user interactions – tapping, swiping and voice commands.

Next Generation App Development Tools and Frameworks

Many enterprises opt for native mobile apps to personalize the user experience by taking advantage of the native features of mobile platforms and devices. The latest mobile app development tool enables developers to write cross-platform mobile apps in a single programming language that delivers personalized user experience on targeted mobile platforms. At present, a steady increase is being noted in the number of developers switching to Xamarin to build mobile apps for iOS and Android platforms with a single and shared codebase written in C#. Xamarin further makes the app deliver a native experience of each targeted mobile platform by accessing the native UI and APIs.


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