user data platform unifies data from disparate systems to one single repository, which can then provide great value to different teams/functions. The data can broadly originate in transactional systems, customer relationship management systems, customer interaction on the online/offline channels and third-party systems. A UDP not only brings all of this together but correlates and references data from all these systems, hence providing a Single Customer View which records all the user touch points
Unified Data Platform & Amazon personalize It is beyond doubt that Personalization adds real value to the customer engagement, in fact,around 30% page views on Amazon are from recommendations. But the question then is, why doesn’t everyone implement it and more importantly, why is it so hard to achieve good...
Big Data in Healthcare Industry According to Deloitte.com, “Global health care expenditures are expected to continue to rise as spending is projected to increase at an annual rate of 5.4 percent between 2017-2022, from USD $7.724 trillion to USD $10.059 trillion.” The growth of the healthcare industry will be driven...
BI for Your Business Source: Appoptics.com An enormous quantity of electronic data is generated on a daily basis in various forms. The need to make sense of this volume of information has been especially important for Business Intelligence (BI) experts. BI is an old business concept and has been in...
The big data tools enable businesses to collect real-time data from both external and internal sources. They can further collect large volumes of structured and unstructured data from each source. The data collected from various sources will differ in formats and quantity. The businesses have to set up scalable data warehouses to store the incoming data in a reliable and secure way. At the same time, they need to invest in robust big data solutions to integrate the structured and unstructured data by eliminating disparities and inconsistencies
Challenges in Big Data & Analytics As large volumes of raw and complex data, Big data enables programmers to take better decisions and optimize business processes by understanding customer behavior, latest trends, and changing patterns. An enterprise can collect, store, and analyze these large datasets in a number of ways....
Deep Diving in the World of Data Warehousing In our last blog, we tried to understand terminology around data warehouse. But data warehouse is only a central storage system, to build a complete analytical solution there are other components needed which we will be discussing in a while below. ETL...
Let the Redis HyperLogLog Make You Hyper! What is HyperLogLog? “How Many Distinct” is the question that is always asked in the current era of ‘Data’ wherein a count of unique entities is required in a fast and efficient way, trading off some accuracy in the result. Enters HyperLogLog which...
In Data We Trust: Power BI Capabilities The goal is to turn data into information, and information into insight From fetching data and numbers to analyzing information it contains. Say hello to Power BI capabilities. Power BI offers basic data wrangling capabilities, as it lets you create interactive visualizations, reports,...
Business Intelligence in Consumer Goods With a huge boom in the e-commerce industry, the customer is well-informed and has infinite options available under his thumb. Although, Aggregator apps help in increasing business visibility but also add to the cut-throat competition and this leaves the 'Consumer Goods Providers' to rely on...
How real-time, big data analytics can be a competitive advantage Real-time, big data analytics, based on cloud. What’s that? It’s certainly not a mishmash of the most trending hashtags on Twitter! There’s more to it. Picture this. You’ve added a shiny new feature to your product and want to see...
Operational Intelligence – On top of the Business Intelligence The explosion big data has created in recent past is phenomenal. The entire business environment has been flooded with data volumes and the diversity of new data sources. Yet, many organizations still struggle with the analytic opportunities big data provides. Reason...
Spark Vs Flink Businesses today need to pick up the pace of changing market conditions, wherein the data and information are being processed at rocket speed. Since processing the big volumes of data is not the only thing that can suffice, it is also necessary to get the results faster....
Doing Analytics & Being Analytical – Find the difference The moments of rest, a runner takes between the sprints, denotes the downtime that he utilizes to prepare for his next step. To rest, catch the breath and rethink the strategy and approach towards the competition. Similarly, while organizations and individuals...
Effective data governance in the middle of security concerns? There was a time when organizations small and Big, were full of notions that more data means more value. Businesses wanted more information about their customers, their products and their markets. They wanted this information primarily to be able to integrate...
How insurance companies can leverage actionable insights After a decade of strong growth, the insurance industry is now grappling with slow growth, rising costs, deterioration distribution structure and stalled reforms. To top it all, most of the Insurance companies are having a High Expense Ratio, Loss ratio, the insurance margin...
Advantages of using Amazon QuickSight Amazon QuickSight is a very fast, easy-to-use, cloud-powered Business Intelligence (BI) service for all your Big Data & Analytics needs. The Amazon Web services claim that all this can be done at marginal cost (1/10th to be precise) of what you spend on your on-premise...
Analyzing Big Data to Make Small Companies Big Unlike, the notion prevailing, Big Data isn’t just for big businesses with bigger budgets. Small businesses, these days, too can reap the benefits of the gigantic amounts of online and offline information to make wise, data-driven decisions to grow their businesses. Essentially,...
Analytics to Better Understand Your Consumer According to a recent study, more than 78% of the companies, globally make data-driven decisions. The majority of the analytics used is for Customer retention and acquisition (around 69%), thus making it a major field of study. Giving a better consumer experience by engaging...
Tapping Big Data for Increased Agility and Competitiveness The stupendous growth of data volumes in recent years has been behind the rise of the phenomenon of big data, which has presented new challenges as well as new opportunities for business enterprises. Organizations can take advantage of the big data environment...
