7 Reasons to Choose Adobe Experience Manager as Your WCM
According to a report by Gartner, Adobe Experience Manager is currently the best Web Content Management(WCM) service provider. It scores pretty high in its Magic Quadrant in terms of Completeness of Vision Vs Ability to execute. Adobe Experience Manager is basically an enterprise-grade web content management system which offers a wide array of powerful features. It enables organizations to create, manage and optimize digital customer experiences across an increasingly fragmented number of channels including web, mobile apps and sites, and social communities that build brand loyalty and drive demand. Their tagline reads “Delivering next generation digital customer experiences across online and in-person interactions”. The success of any WCM doesn’t depend on the number of features it provides but how aligned is the product’s direction towards the goals of its customers and the enterprise needs. Here are some of the reasons which companies should look forward while selecting Adobe Experience Manager as their preferred WCM.
Comprehensive DashboardAdobe Experience manager has very easy-to-navigate dashboard. It gives the editors the opportunity to manage projects through a central environment. Every project is basically a group of resources that are linked together and are represented in the form of a tile. Here is a snapshot of a sample dashboard of AEM.
Intuitive folder structure by DAMThe AEM Dam is a fully integrated digital asset management tool that gives editors the possibility to manage and distribute assets throughout their website. Editors can store various type of assets in the folders created, interms of images, videos and documents to help them easily navigate within the Dashboard.
Editing content is way simple as compared to other WCMsContent is the core of a great digital experience for any WCM. These tools help practitioners - content authors, editors, site designers, marketers, product managers and many more to create and manage a content driven strategy. In AEM, the pages exist of a number of components or building blocks that can be dragged on the page for creating extra content. AEM follows a WYSIWYG structure which helps editors to visualize how the final result will be after they have implemented their designs. For some blocks its even possible to use in-place editing.
Integration with other Adobe solutionsAdobe has host of other solutions like Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Media optimizer, primetime to name a few. These services along with the Adobe Experience Manager, helps to not only to build and manage a large base of user segment. With the help of Audience manager and Adobe Campaign, you can easily segment your audience, create content specific to the liking of your user and launch cross-platform campaigns to promote your article. After you are done with your campaign, you can use the Analytics to know how effective your campaign has been, what is the reach of your post etc.
Out of the Box ComponentsAEM comes with a preinstalled out-of-the-box building blocks or components which can be used in webpages to visualize certain content. By using the simple drag and drop interface, publishers can make great webpages or apps only by using these components. The main advantage of out of the box component is that it gets reflected in the lower development costs, and helps in faster deployment. So your website developer doesn’t have to concentrate on writing on the code more. Another advantage of “out of the box” component is that it offers full support by Adobe, meaning the features will be upgraded on timely basis.
- Components for standard layout:
- Title: visualization of titles;
- Text: layout of standard text;
- Image: use of images which are available in Adobe DAM;
- Components to create forms:
- Text input boxes: first name, address, email;
- Dropdown, radio select boxes;
- Submit buttons.
- Workflow steps, to collect, store and manage data:
- Storing data in the database of AEM;
- Sending emails;
- Adding thumbnails to the images automatically.