A detailed understanding of the customer’s purchase patterns help you align and adapt your strategies accordingly. Given that the BI dashboards are powered by the dashboards data from multiple disparate sources can be analyzed together in a bird’s eye view. Informed decisions can be arrived at based on CSAT, NPS scores to determine customer satisfaction and loyalty. Retention rate, Churn Rate give you visibility over the ability to retain the customer over a period of time. Customer Acquisition Cost gives you insights into the effectiveness of your marketing strategy.