Hyper Personalized Customer Experience:

Better visibility on where are the maximum user drop off happening

CDP can help collect all aspects of user activity over online platform. These data pointers can then be utilized to personalize one’s search results and the list of products displayed for the user in their homepage. With real time personalization of user page, a customer finds what he/she is looking for. This directly results in a 20-25% increase in the click through rate and 12-15% improvement in the conversion rate of the customer.