BluePi helps online jewelry retailers in personalisation user intervention & Data lake consolidation

Industry

Retail

Challenges

  • Improve customer experience on the website by introducing multiple personalised interventions and widgets
  • A consolidated customer view for the marketing to leverage for targeting
  • Realtime personalised interventions with minimal latencies
  • Solution

  • Single and consolidated user profile
  • Personalised user interventions with milliseconds latencies
  • Consolidated Data Lake for all the data sources to cross leverage data sources to customise interventions
  • Challenge

    • Improve customer experience on the website by introducing multiple personalised interventions and widgets
    • A consolidated customer view for the marketing to leverage for targeting
    • Realtime personalised interventions with minimal latencies

    Solution

    • Single and consolidated user profile
    • Personalised user interventions with milliseconds latencies
    • Consolidated Data Lake for all the data sources to cross leverage data sources to customise interventions

    Business value delivered

    • Increase in CR and CTR
    • Reduced cost of operations and higher margins
    • Increased number of orders by leveraging cross-sell and upsell

    Technology deployed

    • Glue
    • AWS Data Migration Service
    • S3
    • Athena
    • EMR + PySpark
    • EC2
    • Cloudfront