Industry
Retail
Challenges
Solution
Challenge
- Improve customer experience on the website by introducing multiple personalised interventions and widgets
- A consolidated customer view for the marketing to leverage for targeting
- Realtime personalised interventions with minimal latencies
Solution
- Single and consolidated user profile
- Personalised user interventions with milliseconds latencies
- Consolidated Data Lake for all the data sources to cross leverage data sources to customise interventions
Business value delivered
- Increase in CR and CTR
- Reduced cost of operations and higher margins
- Increased number of orders by leveraging cross-sell and upsell
Technology deployed
- Glue
- AWS Data Migration Service
- S3
- Athena
- EMR + PySpark
- EC2
- Cloudfront