Life Insurance Provider
Leading life insurance provider
BFSI players often collect data from multiple data sources and struggle with collating the entire data to Get a 360-degree view of the customer Calculate their risk averseness. Understanding how risky is each customer is important to pitch them relevant products, detect frauds, etc.
BluePi�s Solution BluePi has built a machine learning-based Customer Risk Profiling system. The primary objective is achieved by segmenting customers as high risk, medium risk and low-risk customers based on parameters like demographics, education, health details, policy attributes, etc The data was stored on S3 and the algorithm being used to solve the problem was implemented and trained on EMR using that data
The model helped client to: Propose the right solution to the customer based on his/her risk score Run targeted marketing and outreach campaigns
AWS Service used
EC2, S3, Redshift, EMR, Glue