Bluepi helps new age NBFC in risk profiling, personalization & cross selling

Industry

BFSI

Challenges

Partner selection based on their leads and the leads performance, risk profiling, campaign personalisation and cross selling

Solution

Risk profile and score card based on attributes, MIS Reprots & insights

Challenge

  • Partner selection based on their leads and the leads performance
  • Risk profiling of the customers
  • Campaign personalisation and cross selling based on user profiles

Solution

  • Risk profile and score card based on attributes from multiple sources
  • MIS Reports and insights for partner analysis facilitating their selection and onboarding decisions

Business value delivered

  • Expansion of partner network and hence more acquisition
  • Ease of reporting and analysis
  • Run targeted marketing and outreach campaigns

Technology deployed

AWS services were critical in getting the serverless architecture in place in such a short time. The AWS services we used in this particular case are:

  • AWS Redshift
  • AWS Glue
  • AWS S3
  • AWS KMS

We love to hear from you.

Our team would be happy to answer your questions.