Industry
BFSI
Challenges
Partner selection based on their leads and the leads performance, risk profiling, campaign personalisation and cross selling
Solution
Risk profile and score card based on attributes, MIS Reprots & insights
Challenge
- Partner selection based on their leads and the leads performance
- Risk profiling of the customers
- Campaign personalisation and cross selling based on user profiles
Solution
- Risk profile and score card based on attributes from multiple sources
- MIS Reports and insights for partner analysis facilitating their selection and onboarding decisions
Business value delivered
- Expansion of partner network and hence more acquisition
- Ease of reporting and analysis
- Run targeted marketing and outreach campaigns
Technology deployed
AWS services were critical in getting the serverless architecture in place in such a short time. The AWS services we used in this particular case are:
- AWS Redshift
- AWS Glue
- AWS S3
- AWS KMS