The client is a subsidiary of a major Media Group that was established in 2006. A front-runner in technology and innovation in the digital performance advertising space and headquartered in New Delhi; the company is a leading Global Mobile AdTech Platform that boasts of:
The company was hosting its high traffic ad serving platform on a third-party data center out of the US. Due to steady growth in business and traffic, the current platform appeared rigid, and difficult to manage. The platform itself was built on a modern NoSQL store and a sophisticated technology stack, however, the underlying platform was prohibiting the full use of the platform.
Migration is not always a simple task. One needs to make a detailed plan – including a roll-back plan if things don’t work as intended. It is, therefore, imperative that BluePi spends a good amount of time upfront to understand the current Infrastructure thoroughly before provisioning on AWS, doing a Performance run and migrating all the data eventually. And that’s how it panned out even in this case. And, it doesn’t end there – BluePi then went on to Optimize queries and runtime before going ahead with Automated Deployments using DevOps.