Most enterprises these days leverage digital technologies to modernize business processes, improve customer experience, and generate revenue. But each enterprise needs to address a number of challenges while undertaking digital transformation. While implementing a digital transformation strategy, decision-makers explore ways to focus extensively on scaling digital initiatives, accelerating development cycles, facilitating business-centric collaboration, and managing existing talent.
As a disruptive technology, cloud computing helps enterprises to reduce the time and resources required for modernizing business processes, activities, and models. Also, cloud-based technologies enable customers to interact with a business or brand through varied communication channels and using various devices. A number of studies suggest the effectiveness of cloud computing to curtail digital transformation time and cost.
According to The Cloud Industry Forum, “13 percent of organizations that have implemented, or are planning on implementing a Digital Transformation strategy, say that Cloud is critical to it, and a further 80 percent say that Cloud is important.”
Many decision makers even consider cloud computing as an agent of digital transformation. Cloud computing enables organizations to automate business processes and improve employee efficiency by availing computing resource on demand. It even helps businesses to keep the digital transformation process fast, reliable, secure, and flexible. An organization can leverage cloud-based services and solutions to overcome various challenges in digital transformation.
1. Accelerates Business Process Automation
The business transformation strategy must focus on the automation of time-consuming and labor-intensive tasks. The businesses need to build new applications and update existing application to automate business activities. The cloud-based technologies enable businesses to develop custom software applications in ready-to-deploy environments. The businesses can leverage cloud computing to access latest enterprise solutions on demand and improve employee efficiency and productivity.
2. Enhance System Interoperability
The cloud-based solutions are more flexible, extensible, and customizable than legacy software applications. The applications hosted in the cloud are also highly interoperable. The organizations can integrate the cloud-based applications seamlessly with a variety of systems including ERP and CRM. The integration helps organizations to improve internal communication, customer interaction, and employee collaboration.
3. Implement New Business Models
The new age enterprises like Uber and Airbnb generate huge revenue by abandoning conventional business models. While preparing the digital transformation strategy, the decision makers must review the existing business models and explore ways to implement new business models. The cloud technologies help businesses to implement technology-driven business models without building and maintaining expensive IT infrastructures. They even help businesses to allocate more IT resources to new business models.
4. Enhance Data Security
A number of studies suggest that security of corporate and customer data is one of the key barriers to digital transformation. Many businesses these days collect massive volumes of real-time data from various sources. The digital transformation strategy needs to focus on managing large volumes of structured and unstructured data efficiently by eliminating varying security issues. Many enterprises these days switch from onsite data centers to cloud-hosted data centers to simplify big data management and improve big data security.
5. Scale Digital Initiatives
Many enterprises migrate their applications and data to the cloud to enhance scalability. Unlike on-premise IT infrastructure, the cloud infrastructure can be scaled up or down on demand. The businesses can access additional storage space and computing resources according to changes in business requirements and customer base. The scalability helps businesses to experiment with emerging technological trends and adopt agile development methodology. Cloud computing even helps start-ups to innovate just like large enterprises.
6. Improve Customer Experience
No enterprise can keep its products or services competitive and profitable in the long run without improving customer experience consistently. The digital transformation strategy must explore ways to increase customer outreach and accelerate customer service delivery through various customer touch point. The businesses must switch to cloud-delivered business model to improve omnichannel customer experience. They can even leverage cloud-based solutions to modernize contact centers and automate customer service delivery.
7. Reduce Upfront and Recurring Cost
As mentioned earlier, an organization can access various cloud services and solutions on demand over the internet. It is not required to invest in specific hardware, software, or services. Many enterprises these days move their applications and data to eliminate the need to set up and maintain on-premise IT infrastructure. Cloud computing further helps businesses to reduce operational expenses by availing computing resources based on a pay-as-you-use pricing model.
Many enterprises already leverage cloud computing to overcome common challenges in digital transformation. It even has the option to choose from a wide range of cloud-based solutions, services, and tools according to precise business requirements. The cloud-based services help businesses to automate business processes and improve employee efficiency without increasing upfront and ongoing expenses.
Also, Read: Challenges on the Road to Digital Transformation