Nowadays, developers have to build websites and web applications that meet precise business needs and deliver the optimal user experience. The developers use robust web frameworks and development tools to simplify and accelerate custom web application development. Many developers even use content management systems and no-code development platforms to build custom web applications without writing long lines of code. But the trends in web development keep changing from time to time. The developers must adopt the latest web development trends to keep the websites popular and relevant in the long run. At the same time, they need to consider the emerging trends that have the potential to transform the entire web development process.
Most enterprises nowadays adopt responsive web design to make their websites look good on both large and small devices. But the enterprises can no longer keep visitors engaged simply by optimizing websites for mobile devices. They need to create websites that deliver personalized user experience just like native mobile apps. Google recommends businesses to improve user experience and increase ROI by developing progressive web apps. Despite being developed with web technologies, progressive web apps respond to user interactions smoothly and perform just like native mobile apps. Enterprises will soon switch from responsive web design to progressive web apps to keep visitors engaged and convert them into customers.
At present, many high-traffic websites use chatbots successfully to conduct a conversation with visitors through both textual and auditory methods. Several studies even predict that over 85% of all websites will interact with customers through chatbots by 2020. However, enterprises have to leverage advanced artificial intelligence (AI) and machine learning technologies to make the chatbots to simulate real conversation and respond to users proactively without human intervention. They even explore ways to make chatbots more innovatively to boost customer experience. In addition to handling incoming customer queries, websites will also use chatbots to promote transactions and speed up the buying process.
The smart machine-to-machine communication facilitated by the Internet of Things (IoT) will impact the development of a variety of software including websites and web application. At the same time, web application development will also be impacted by Web of Things (WoT). Unlike IoT, WoT will make it easier for enterprises to manage a variety of connected and smart applications through a single and unified user interface. The enterprises can create custom web applications through commonly used web standards to create a connected environment where applications interact with each other seamlessly regardless of their physical environment. Many enterprises will opt for WoT to overcome the shortcomings of IoT. They will even explore ways to scale and extend IoT by using the internet as the primary application layer.
The new generation of mobile devices have already made passwords and PINs obsolete. The users still have the option to unlock their devices by entering PINs. But a large percentage of users nowadays unlock their devices through biometrics like fingerprints and facial recognition. The websites have to authenticate users through biometrics to stay relevant and prevent security threats. Most websites will soon implement two-factor authentication to eliminate frauds and secure online transactions. They will even rely on mobile device authentication to ensure that the user profile or account is not being accessed fraudulently.
On the whole, there are a number of trends that will transform the way websites and web applications are developed. However, the trends in web development will be impacted by a wide range of internal and external factors. The enterprises have to redesign their existing websites or develop new websites according to the emerging trends to stay competitive and relevant. The trends in web development will still keep changing from time to time.