CDP

Navigating the information overload with CDP

- 12 July 2021

We are now living in a world that heavily relies on data. From calculating our daily grocery needs to planning the import of oil for the next 6 months, we gather and process data. It would however be wrong to assume that both require the same level of know-how, but...

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Role of third party data in a customer data platform

- 01 November 2020

Role of third party data in a customer data platform If there is one sector that has remained buoyant despite the global pandemic, it is online commerce. Brick and mortar players are also a significant shift in revenue streams, and omnichannel presence is a necessity. The changes in the retail...

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