user data platform unifies data from disparate systems to one single repository, which can then provide great value to different teams/functions. The data can broadly originate in transactional systems, customer relationship management systems, customer interaction on the online/offline channels and third-party systems. A UDP not only brings all of this together but correlates and references data from all these systems, hence providing a Single Customer View which records all the user touch points
Unified Data Platform & Amazon personalize It is beyond doubt that Personalization adds real value to the customer engagement, in fact,around 30% page views on Amazon are from recommendations. But the question then is, why doesn’t everyone implement it and more importantly, why is it so hard to achieve good resu...
AI in fashion industry Trends in the fashion industry are driven by customer flickering behavior. Change is the only constant in this field. Other than consumer expectations, fashion is also largely impacted by numerous cultural, seasonal, geographical, and social events. However, the world has come together because...
How deep learning solves retail forecasting challenges Like in the case of most industries, retail too, is being driven forth and ahead with data. Keeping up with the increasing demands and expectations of customers is no easy feat. However, utilizing traces of data that consumers leave behind, retailers have actual...
Machine learning and AI-based techniques use complex algorithms that can contribute to solving complex cost and delivery problems faced by an increasing number of enterprises today. Deploying the right ML model, enterprises can draw significant insights on how to improve and optimize their supply chain performance. By anticipating anomalies in logistics costs in real-time, AI in machine learning can help companies bring down revenue losses tremendously
Roaring magnanimously, artificial intelligence has emerged as one of the most widely used technologies in every industry today. Looking at the graph below, it is clear that artificial intelligence has established a strong foothold in supply chain management as well. In fact, AI in the supply chain comes at the third...
Data-Driven Transformation Affair in Retail Retail is one of the strongest and fastest-growing industries worldwide. 2019 onwards it will further pick up the pace and witness a glorious data-driven transformation. If you take a look at the statistics, the global retail industry is expected to register a CAGR of 5.3%...
Traditional Forecasting Methods As seen in Part 1, Forecasting is an important part of the demand planning strategy. Human beings have been cognizant of the importance of forecasting since time immemorial. We have forecasted weather patterns to understand mother nature to become an agrarian community from hunters an...