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BluePi’s Presence at the AWS Media Mela Event 2015

About Event:

Amazon Web Services along with BluePi Consulting Pvt Ltd. hosted an event focusing on Media and Entertainment industry.  The event was held on October 28, 2015 at Holiday Inn, Mayur Vihar, Delhi. The event was designed as a focused platform on supporting innovation, agility and transformation through the application of Cloud Computing technologies. The event showcased immersive techno-commercial content including industry expert sessions as well as customer experience sharing. The main focus of the event was how the Personalization and Recommendation analytics platform can work in the Media and Entertainment Industry. The event was attended by various Business Heads, Delivery and Studio heads, content and Production Heads of publishing Media Houses, Advertising agencies, Film and Television, VFX and animation and ecommerce and Retail heads.

Panel Discussion:

Pronam Chatterjee, Head, Strategy & innovation at BluePi, was on the Panel Discussion and shared his views on the topic : "Maximizing User Engagement Through Personalized Content". Highlights of the panel discussion were:
  • The future of Native ads.
  • Need for Personalization and Recommendation platforms in the Media and Entertainment Industry.
  • Premium content and services with enhanced consumer experience.
  • Mapping the user journey is the way forward.
  • Benefits of having deeper user engagement matrices.

Pi-stats Launch:

We had a grand launch of our premium product Pi-stats. It’s a modern and customizable Analytics product and its offerings include the analytics and the recommendation programs. Analytics will help Media and Entertainment companies sift through and draw inferences from data more quickly and convert it into knowledge that aids decision making. The recommender program is a content discovery platform which uses recommender system tools and utilizes user metadata in order to discovery and recommend appropriate content. Overall, the event was a great success and we had a good show in terms of numbers. Our product received widespread appreciation from the clients as well as the organizers. 

Category : BluePi