Blog month

    5 Ways to Manage Your Customer Experience

    Customer Experience Management(CEM) focuses on creating a differentiated experience at touchpoints that customers choose to interact with the company. By gaining insights on needs, preferences, and behavior, customer journeys can be optimized at critical touchpoints. Having a strategy based on CEM helps service delivery capabilities align and adapt to behavioral...

    Read More

    Analytics to Better Understand Your Consumer

    According to a recent study, more than 78% of the companies, globally make data-driven decisions. The majority of the analytics used is for Customer retention and acquisition (around 69%), thus making it a major field of study. Giving a better consumer experience by engaging with the audience on all levels...

    Read More

    Classifying Different Types of Recommender Systems

    There are majorly six types of recommendation systems for the Media and Entertainment Collaborative Recommender system, Content-based recommendation system, Demographic based recommendation system, Utility based recommender system, Knowledge based recommender system and Hybrid recommendation system

    Recommender systems are defined as recommendation inputs given by the people, which the system then aggregates and directs to appropriate recipients.  It can be further defined as a system that produces individualized recommendations as output or has the effect of guiding the user in a personalized way to interesting objects...

    Read More